The notes were a brain dump by design. They held a real strategy, but it was tangled: phases listed next to milestones, two messaging approaches, shifting audiences, and one phase that still had a question mark for a name. A pitch slide has to make all of that readable at a glance, to a client hearing it for the first time. I started by sorting what kind of information each piece was. Brand approval was listed like a phase, but it's really the moment everything changes: before it, a drug can't be marketed by name, and after it, it can. So I pulled it out of the sequence and made it the hinge of the slide. The dark and light halves carry the shift from unbranded to branded messaging, so the biggest idea in the strategy registers before anyone reads a word. From there, each phase is named for what it does rather than when it happens, which is how the placeholder became "Establish Presence." The audience bars run underneath as a second track, showing the focus move from health care professionals to patients as the campaign matures. The slide is built in Butler/Till's brand, since it's their story to tell the client.