SELECTED WORK
Handshake Job Digest Emails
Handshake Job Digest Emails
Job digest emails go out to students on Handshake every week with the latest jobs curated for them.
Job digest emails go out to students on Handshake every week with the latest jobs curated for them.
Job digest emails sent to students feature the latest curated job listings, including notes for each when employers are open to messaging and video chats; however, each job posting cell of the email is clickable as one link, leading to the job posting itself.
Job digest emails sent to students feature the latest curated job listings, including notes for each when employers are open to messaging and video chats; however, each job posting cell of the email is clickable as one link, leading to the job posting itself. This creates confusion as the note(s) about being open to messaging and/or video chats appear clickable as if it would take the user to a different destination. This posed a challenge in how that changes what the copy should be. Another goal was increasing readability.
This creates confusion as the note(s) about being open to messaging and/or video chats appear clickable as if it would take the user to a different destination. This posed a challenge in how that changes what the copy should be. Another goal was increasing readability.
The Key Problems
A series of issues were holding this email back. First, the entire job posting cell linked to a single destination regardless of where users clicked. That raised a key question: how should the copy adapt when every interaction leads to the same place? Second, the design needed refinement to improve readability. Key observations included:
Blue, underlined titles created visual clutter.
The “message employer” copy looked like a separate link due to its blue color and arrow.
Titles and supporting copy were both bold and blue, competing for attention and weakening hierarchy.
Logos were center-aligned within each job cell instead of top-aligned.
When there are two employer outreach messages (message and video chat), they're stacked on top of each other, instead of combining to reduce repetition.
A series of issues were holding this email back. First, the entire job posting cell linked to a single destination regardless of where users clicked. That raised a key question: how should the copy adapt when every interaction leads to the same place? Second, the design needed refinement to improve readability. Key observations included:
Blue, underlined titles created visual clutter.
The “message employer” copy looked like a separate link due to its blue color and arrow.
Titles and supporting copy were both bold and blue, competing for attention and weakening hierarchy.
Logos were center-aligned within each job cell instead of top-aligned.
When there are two employer outreach messages (message and video chat), they're stacked on top of each other, instead of combining to reduce repetition.
The Solution
After initial revisions and mocks, I worked with a product manager and an engineer to refine the direction. Their feedback helped shape the final deliverable:
Updated titles to align with brand typography.
Removed underlines from titles to reduce visual strain and improve scannability, while keeping the blue color to signal clickability.
Top-aligned company logos within each job posting to better define where each listing begins and ends.
Combined the messaging and video chat copy into a single line to make it more concise.
Changed the “open to messaging” copy to gray to avoid the appearance of a clickable link and to reinforce hierarchy.
Removed arrows next to the “open to messaging” copy to eliminate the implication of interaction.
After initial revisions and mocks, I worked with a product manager and an engineer to refine the direction. Their feedback helped shape the final deliverable:
Updated titles to align with brand typography.
Removed underlines from titles to reduce visual strain and improve scannability, while keeping the blue color to signal clickability.
Top-aligned company logos within each job posting to better define where each listing begins and ends.
Combined the messaging and video chat copy into a single line to make it more concise.
Changed the “open to messaging” copy to gray to avoid the appearance of a clickable link and to reinforce hierarchy.
Removed arrows next to the “open to messaging” copy to eliminate the implication of interaction.
The Results
The Results
My work on this project led to a 30% increase in traffic to job postings that were featured in these job digest emails.
More Projects
A collection of recent work spanning branding, digital design, and creative direction.
BRYAN PRINCE
Turning big ideas into real feels
© 2017-2026 Bryan Prince. All rights reserved.
BRYAN PRINCE
Turning big ideas into real feels
© 2017-2026 Bryan Prince. All rights reserved.