Brand Personality Is Being Confused with Relatability
Why chasing trends and cultural relevance is flattening brand identity instead of defining it
Mar 19, 2026
Branding in a Hostile Environment
Fear of backlash is holding good organizations back from exploring fresh ideas
Mar 7, 2026
Borrowed Equity v. Built Equity: What Pepsi Gains and Risks with the Bear
Whose brand gets stronger when Pepsi borrows Coca-Cola’s polar bear?
Feb 12, 2026
A Hard Branding Lesson I Had to Learn: Slow Down!
Jan 28, 2026