SELECTED WORK
Rivet
Rivet
This conceptual work was completed during the Design Madness competition hosted by Circles + Co in March 2026. To see all the work I did in this competition, check out my Design Madness page.
An AI brand that stands out in a crowded market and empowers makers to do their most important work.
An AI brand that stands out in a crowded market and empowers makers to do their most important work.
The AI productivity space is crowded with tools that promise to do everything and with brands that look identical doing it. Abstract icons and feature-first messaging have become the visual language of an entire industry, making it nearly impossible for any one product to stand out or be remembered. Rivet was a chance to do something different.
The AI productivity space is crowded with tools that promise to do everything and with brands that look identical doing it. Abstract icons and feature-first messaging have become the visual language of an entire industry, making it nearly impossible for any one product to stand out or be remembered. Rivet was a chance to do something different. Given the brief to create a modern, ownable AI brand for entrepreneurs, creatives, and teams, the challenge wasn't just to design a logo. It was to build an identity with a real idea at its center. One that stood apart visually, spoke to people rather than algorithms, and felt like something worth believing in.
Given the brief to create a modern, ownable AI brand for entrepreneurs, creatives, and teams, the challenge wasn't just to design a logo. It was to build an identity with a real idea at its center. One that stood apart visually, spoke to people rather than algorithms, and felt like something worth believing in.
Brand Strategy
Rivet was built around a single insight: the best entrepreneurs, creatives, and teams don't struggle with talent. They struggle with time. The repetitive tasks, the administrative noise, the friction between an idea and its execution. Rivet exists to clear that path. The brand strategy centers on "locking in," the state of total focus where your most important work happens.
Rivet was built around a single insight: the best entrepreneurs, creatives, and teams don't struggle with talent. They struggle with time. The repetitive tasks, the administrative noise, the friction between an idea and its execution. Rivet exists to clear that path. The brand strategy centers on "locking in," the state of total focus where your most important work happens. Rather than leading with AI features, the brand speaks entirely to the human result: what you produce when the distractions are gone. Every decision flows from that idea. The name implies fastening attention to what matters. The tagline, Do your most important work, speaks to the person, not the product. The result is a brand that feels less like software and more like a mindset.
Rather than leading with AI features, the brand speaks entirely to the human result: what you produce when the distractions are gone. Every decision flows from that idea. The name implies fastening attention to what matters. The tagline, Do your most important work, speaks to the person, not the product. The result is a brand that feels less like software and more like a mindset.
Logo and Visual Identity
Everyone pictures the glass when they think of a lightbulb. Nobody thinks about the socket. The threaded base—the part you grip, turn, and lock into place—is the mechanism that actually makes the light possible. That observation became the foundation of the entire visual identity. The lightbulb has long been the universal symbol for ideas. But Rivet's audience doesn't just have ideas. They execute them. The socket felt like the right metaphor: the moment the idea connects, locks in, and the light comes on. Three tapered horizontal bars abstract that threaded form
Everyone pictures the glass when they think of a lightbulb. Nobody thinks about the socket. The threaded base—the part you grip, turn, and lock into place—is the mechanism that actually makes the light possible. That observation became the foundation of the entire visual identity. The lightbulb has long been the universal symbol for ideas. But Rivet's audience doesn't just have ideas. They execute them. The socket felt like the right metaphor: the moment the idea connects, locks in, and the light comes on. Three tapered horizontal bars abstract that threaded form into a clean geometric mark. The diagonal cut on the bottom bar introduces forward momentum, while the overall form reads simultaneously as a stack, implying organization and order. Both readings are intentional, and both connect to the same brand idea. The color palette extends the language throughout the system. Charge, Electric Tape, Filament, and Socket, each named for the materials and mechanics of the lightbulb, form a cohesive system that is grounded, distinctive, and built to stand apart.
into a clean geometric mark. The diagonal cut on the bottom bar introduces forward momentum, while the overall form reads simultaneously as a stack, implying organization and order. Both readings are intentional, and both connect to the same brand idea. The color palette extends the language throughout the system. Charge, Electric Tape, Filament, and Socket, each named for the materials and mechanics of the lightbulb, form a cohesive system that is grounded, distinctive, and built to stand apart.
Typography
The Rivet brand uses two typefaces working in concert: Plus Jakarta Sans and Arial, chosen for their clarity, confidence, and versatility. Plus Jakarta Sans ExtraBold commands attention in headlines and the wordmark, carrying the brand's sharp, ambitious personality. The SemiBold weight brings the same precision to subheadings without competing for dominance.
The Rivet brand uses two typefaces working in concert: Plus Jakarta Sans and Arial, chosen for their clarity, confidence, and versatility. Plus Jakarta Sans ExtraBold commands attention in headlines and the wordmark, carrying the brand's sharp, ambitious personality. The SemiBold weight brings the same precision to subheadings without competing for dominance. Arial handles the functional layer—body text, buttons, and supporting copy—ensuring legibility across every touchpoint. Together they create a hierarchy that is bold where it needs to be, and clean where it needs to get out of the way.
Arial handles the functional layer—body text, buttons, and supporting copy—ensuring legibility across every touchpoint. Together they create a hierarchy that is bold where it needs to be, and clean where it needs to get out of the way.
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BRYAN PRINCE
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© 2017-2026 Bryan Prince. All rights reserved.
BRYAN PRINCE
Turning big ideas into real feels
© 2017-2026 Bryan Prince. All rights reserved.