UR Department of Linguistics

Linguistics, Made Visible

Rebuilding the Department of Linguistics' Digital Presence

SERVICES

Art Direction, Website Design, Social Media Relaunch

This project was a multi-phase initiative to transform the Department of Linguistics’ digital presence, including a full website redesign, a new social media strategy, and a sustainable content system that amplifies the department’s strengths, connects with its audiences, and supports recruitment, engagement, and fundraising.

This project was a multi-phase initiative to transform the Department of Linguistics’ digital presence, including a full website redesign, a new social media strategy, and a sustainable content system that amplifies the department’s strengths, connects with its audiences, and supports recruitment, engagement, and fundraising.

Home page website design

Presentation design

Instagram story

2025-2026 course catalog cover

Process

I sequenced the work into four fast-moving phases. This roadmap delivered early wins while building a cohesive, sustainable brand across web and social. The phases included (1) launching a Graduate Student Resources Hub to fix immediate pain points; (2) redesigning the Research section with new information architecture and dynamic layouts to spotlight active labs and impact; (3) relaunching the Instagram by establishing visual/written guidelines, templates, and an editorial cadence; and (4) codifying identity by creating a department history content plan and redesigning the website's About section.

I sequenced the work into four fast-moving phases. This roadmap delivered early wins while building a cohesive, sustainable brand across web and social. The phases included (1) launching a Graduate Student Resources Hub to fix immediate pain points; (2) redesigning the Research section with new information architecture and dynamic layouts to spotlight active labs and impact; (3) relaunching the Instagram by establishing visual/written guidelines, templates, and an editorial cadence; and (4) codifying identity by creating a department history content plan and redesigning the website's About section.

Research page website design

Feature story (homepage website design)

Before and after of Research page

Featured courses (homepage website design)

Make the department’s work visible and its impact unmistakable, expressed through a clean, consistent visual system across web and social.

"Reimagining Rochester Linguistics turned a decade-old footprint into a living, people-first platform that makes the work, and its impact, immediately visible. The result: clearer paths for students, a credible showcase for prospective scholars and donors, and a reusable system that lets the department tell its story with confidence." — Bryan Prince

Achievements

This strategic overhaul reshaped the department’s digital presence into a platform that lives and breathes. It improved graduate recruitment by spotlighting active research, enhanced student success by centralizing key resources, reduced routine staff workload, and gave faculty stronger tools to promote their work. Together, these changes elevated the department’s reputation, strengthened its competitive edge, and laid the foundation for further improvement and growth.

This strategic overhaul reshaped the department’s digital presence into a platform that lives and breathes. It improved graduate recruitment by spotlighting active research, enhanced student success by centralizing key resources, reduced routine staff workload, and gave faculty stronger tools to promote their work. Together, these changes elevated the department’s reputation, strengthened its competitive edge, and laid the foundation for further improvement and growth.