UR Department of Linguistics
Linguistics, Made Visible
Rebuilding the Department of Linguistics' Digital Presence
SERVICES
Art Direction, Website Design, Social Media Relaunch
This project was a multi-phase initiative to transform the Department of Linguistics’ digital presence, including a full website redesign, a new social media strategy, and a sustainable content system that amplifies the department’s strengths, connects with its audiences, and supports recruitment, engagement, and fundraising.
I sequenced the work into four fast-moving phases. This roadmap delivered early wins while building a cohesive, sustainable brand across web and social. The phases included (1) launching a Graduate Student Resources Hub to fix immediate pain points; (2) redesigning the Research section with new information architecture and dynamic layouts to spotlight active labs and impact; (3) relaunching the Instagram by establishing visual/written guidelines, templates, and an editorial cadence; and (4) codifying identity by creating a department history content plan and redesigning the website's About section.
Make the department’s work visible and its impact unmistakable, expressed through a clean, consistent visual system across web and social.
"Reimagining Rochester Linguistics turned a decade-old footprint into a living, people-first platform that makes the work, and its impact, immediately visible. The result: clearer paths for students, a credible showcase for prospective scholars and donors, and a reusable system that lets the department tell its story with confidence." — Bryan Prince
Achievements
