Pan Am's legacy is iconic, but its future needed redefining. In relaunching the airline for 2026, I wasn't interested in nostalgia. Today's travelers navigate a system optimized for efficiency but stripped of soul. They crave intentional experiences, meaningful design, and sustainability they can trust. The opportunity for Pan Am was to step into the emotional space no one else was claiming: wonder. The new Pan Am reframes travel not as a transaction but as an act of global curiosity. This rebrand positions the airline to lead a new era of intentional travel. And one where we rediscover not just new destinations, but a deeper connection to the world and each other.