Tradz Inc.
Disrupting Fintech
Breaking down barriers and paywalls
SERVICES
Brand Identity Design, Prototype MVPs, UI Design
The primary objective was to create a passionate, modern, and fresh brand that emphasizes trust and transparency. This project included a logo lockup; brand positioning and voice/tone guidelines; a mobile app MVP; and a website MVP. These materials were crucial elements that played a role in this identity and that the founder would use in the future to pitch to venture capital firms.
Tradz set out to shake up fintech by making trading and investing more accessible, using emerging tech to give everyday users the insight they need to make smarter financial decisions. I partnered with the founder from day one to define the mission, value proposition, target user, brand values, and voice. Competitor and user research shaped the creative direction, and I explored a wide range of visual territories through early sketches and ideation. The founder gravitated toward imagery that communicated change and innovation, which led me to refine a mark that blends both. The final identity centers on a custom 3D pyramid inspired by the delta symbol for change, paired with modernized typography and sharp geometric edges that signal forward momentum and technological progress.
Build a bold, trustworthy fintech brand that empowers everyday investors through clarity, transparency, and a visual language rooted in innovation and change.
