Sandra Börg
Holistic Healing, Step by Step
Bringing warmth, trust, and balance to a German naturopathic practitioner’s first brand piece
SERVICES
Print Design, Graphic Design
When Sandra Görg, a Heilpraktikerin and former ICU nurse, decided to open her own naturopathic practice, she wanted a brochure that could introduce her services with warmth and authenticity. I was enlisted to create a cohesive design that captured her compassionate, patient-centered approach. The final brochure blends clarity with emotional resonance—grounded in her philosophy of balance, connection, and gentle healing.
I started by exploring how Sandra’s story and message could be expressed visually through composition, type, and color. Drawing inspiration from her logo, I built a complementary color palette and used gradients to mirror the organic transitions found in nature and in her treatments. The front cover features a custom path pattern derived from the turtle’s feet in her logo—a subtle symbol of her motto, “Health is the slow, steady walk with the Earth.” Thoughtful typography, human-centered imagery, and reconstructed icons all work together to communicate empathy, professionalism, and calm confidence.
Every design decision—from color to composition—aims to inspire confidence, hope, and a sense of belonging.
